Google Data Studio for SEO
The main differences from the Google Search Console Reports
Author: Vlad Kazankov
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Key Issues for Marketing Plan
Key Strategic Challenges or Internal Resource Issues Key Issues are issues identified from the Strategic Audit audit that shape the content of your Marketing Plan. In plain English, the issues...
Suitability, Acceptability, Feasibility (SAF) Framework
Suitability, acceptability, and feasibility are all ways to evaluate the potential success of a project or solution to a problem. Suitability refers to whether a particular solution is appropriate or...
Strategic Marketing Initiatives
Strategic Initiatives When developing strategy, the two key questions are (Hooley et al, 2020, p161): how can we exploit our strong resources more fully; what new strong resources will we...
Competitive Advantage Strategies
Competitive Advantage can be created in two main (though not exclusive) ways: through Cost Leadership Strategy and Differentiation Strategy (Porter, 1980. Cited in Hooley et al, 2020, p45). “The two...
Best WordPress Plugins
Best SEO plugins for WordPress Permalink Manager Lite Check your WordPress administration’s “Permalinks” settings page 2. Choose a custom structure for the URLs of your posts. I use “category/post-title” structure...
SWOT/TOWS Matrix
Internal Strengths (SWOT section):1.2.3.4. Internal Weaknesses (SWOT section): 1.2.3.4. External Opportunities (SWOT section): 1.2.3.4. Strengths-Opportunities Strategic Initiatives (TOWS section):1.2.3.4. Weaknesses-Opportunities Strategic Initiatives (TOWS section): 1.2.3.4. External Threats (SWOT section): 1.2.3.4....
Internal Audit in Marketing. Resources: Assets vs Capabilities vs Dynamic Capabilities
The goal of the Marketing Strategy is to create a Competitive Advantage based “on the firm’s distinctive resources” (Hamel and Prahalad, 1994. Cited in Hooley et al, 2020, p146) or,...
Marketing Plan Objectives Examples
The RACE framework (Smart Insights) provides a structured approach to formulate marketing objectives. REACH MARKETING ACTIVITIES Objective: drive visits to your main site. Tactics: build awareness of a brand, its...
Brand Awareness of Custom Software Development Companies
During a strategic marketing audit, when you don’t have the real data on the revenues of each and all your competitors in the custom software development outsourcing industry, it’s possible...
Custom Software Development Market size and your Market Share
The information on the market size is required to calculate your market share. You need to gather the data about your current market share to understand in the future whether...
Best Countries to Outsource Development: SEO-based Country Awareness Index
Be there where your customers are looking for you. It’s easier to win them because there is no need to overcome one more sales objection from your prospect regarding your location. What...
Google Sheets Functions List
Sales qualified leads per month Initial data Task =VLOOKUP(A386,KPnov01!$A$2:$J$856,2,false)
Service and Product Portfolio Analysis
A key aspect of understanding an organization’s resources is to undertake a portfolio analysis of the various offerings it has available on the market. It is clear that different businesses...
Best Blog URL structure for SEO
It’s usually better to have as clean of a URL as possible. And for that reason, in most cases, I would not add /blog/ to your URLs. If you are...
Blog on Subdomain vs Subdirectory
If you are an IT company with the blog on a subdomain I recommend you move the blog from the subdomain to the main domain. Especially when you get leads...
Digital Marketing KPIs
KPIs indicate if things are going well. A sudden change in the KPI should create an alert and call for further analysis like segmentation. A spike or decline must indicate...
Email Marketing KPIs
What is the goal of your email marketing? You can have more than one goal. To grow a subscriber database. If your focus is on growing the top of your funnel —...
Chief Content Officer
Chief Content Officer reports To Chief Executive Officer/Chief Operating Officer in smaller enterprises or Chief Marketing Officer/VP of Marketing in larger enterprises. Position Summary The Chief Content Officer (CCO) oversees...
Lead Management
The first place to begin building this new fact-based culture is in the lead management process. If marketers are ever to shed the perception that their value is solely in...
Marketing Automation Manager Job Description
New CMO: What are the First Steps?
Don’t just think about the answer to the question or completing the project, think about what comes next. Showing that you’ve thought about what could come next gives leaders confidence in...
How To Choose a CMO
Researcher Frank German and colleagues have proven firms with a CMO achieved on average a 15% better financial performance compared to firms without. CEO satisfaction with the marketing more than...
Lead Generation Goals for IT Companies
A lead generation goal is the total number of potential customers your marketing team should achieve in a given period since they got the necessary resources. To establish a lead...
Demand Generation vs Lead Generation vs Account-Based Marketing
We can’t use these terms interchangeably. Otherwise, you’ll get fewer Sales Qualified Leads (SQL), and the Cost per Lead (CPC) will be high. You actually need to create the demand...
Lead Scoring for IT Companies
It’s quite clear that not every lead will become a client, and that every lead can be scored. Lead scoring is the process of assigning points (from negative to positive...
Lead vs Prospect vs Customer
What is a Lead in Sales Cold: Leads who are unfamiliar with your brand, have no opinion on it, or don’t intend to buy anything. You may know their contact information,...
CRO and UX
Users shouldn’t struggle to find what they needed. Be ensure resources are easy to find and that the user journey is clear. A report from McKinsey, the business consulting firm, found that “those...
Product Marketing vs Service Marketing
An “IT company” is the umbrella term for a software services company or a software product company. What is a Software Development Company Googling for this topic, I discovered that many authors...
Keywords With Low Search Volume
Should I target low volume keywords?How do I find low volume keywords? “Low volume” is the name for keywords that can have below 250 searches per month. https://moz.com/blog/low-search-volume-keywordshttps://www.youtube.com/watch?v=EsLhrmdCn3M
Internal Linking Best Practices
Annual Marketing Budget
A marketing budget is the amount of money a business plans to spend on marketing-related activities over the year. It includes not only expenses such as paid advertising, sponsored web...
How to Market a Software Development Company
My client is a software development company that provides software development outsourcing services for customers from the USA. During our cooperation (since 2016 with a 1.5-year break clause), the company...
How to Calculate ROMI (Return on Marketing Investment)
The formula to calculate ROMI (ROI for marketing activities): take your LTV and divide it by your CAC. That’s why ROMI is also called “LTV CAC ratio”. ROMI is one...
Software Development Companies in Poland
These companies are members of SoDA (Software Development Association) from Poland. 10Clouds 11Sigma Aberit Interactive Agency & Software House Acaisoft Angry Nerds Antologic Applandeo Appliscale Avra Software AWSM Systems B-MIND...
Services marketing
Content Publishing Velocity
https://howthefxck.substack.com/p/publishing-velocity-the-1-seo-strategy https://contentdistribution.com/fastest-seo-results/ https://blog.coremedia.com/blog/what-is-high-velocity-marketing https://www.searchenginejournal.com/content-velocity-what-it-is-how-to-calculate-it-why-you-should-care/382710/ Content ‘Velocity’ Is More Important Than Quality Modernizing Government Digital Strategies: Let’s Get “Phygital” The Simple Strategy We Used To Help This B2C Company Increase Organic...
Focus on Core Business
Almost inevitably, the right priority is to build on strengths instead of fixing weaknesses. Imagine two $100 Million markets. You have a 50% market share and do $50 Million in...
Small Business Marketing Mistakes
Companies have a minimum budget of less than $30,000 per year. CEOs expect miracles and dramatic results quickly or from a very limited budget. Companies sell everything to everyone, and...
SEO Best Practices
flyingcatmarketing.com/seo/seo-best-practices/
Facebook Advertising for B2B
https://www.searchenginejournal.com/b2b-targeting-facebook-audiences/408276/
List of Software Companies
The Best Software Companies To Work For In 2020 According To Glassdoor Company Software Business Sector SmartBear IT Management DataDog Monitoring service for cloud-scale applications A10 Networks Inc. App. Development/Testing/Lifecycle...
List of Technology Companies
Technology companies represented in the CMO Council 3Com, A.T. Kearney, Adaptec, Adobe, Akamai, Alcatel, Ameritrade,AMD, Apple, Applied Materials, ARM, Arrow Electronics, AT&T, BearingPoint, Borland, Broadcom,BroadVision, Business Objects, Check Point, Cirrus...
Unit Economics
Figure out Marketing’s role in the company’s unit economics. The CAC (customer acquisition cost) is shared between you and the sales team. Your company’s LTV (Lifetime Value) will determine how...
Bottom of the Funnel
ROI of Content Marketing
Only 42% of B2B marketers say they measure the ROI of content marketing.
How to Scale Content Marketing
To scale your content marketing, do what restaurant chefs do: Create systems and processes that let you deliver delicious content no matter who is involved in creating and distributing it....
Sales Funnel
Marketing Funnel
Value Proposition vs Positioning Statement
Unlike the value proposition, positioning is targeted to a highly specific segment or persona. It helps them understand why your product is best suited for their needs over other options....
Linkedin Advertising for B2B
If your average deal size is less than $12-15K, LinkedIn may not be the ideal vehicle for lead generation; Next, ditch LinkedIn’s first two suggestions regarding ads. Instead, remove the...
Sales vs Marketing
Marketing is the art of creating genuine customer value (Philip Kotler). Hence, marketing analysis, marketing thinking, and marketing decisions cannot rest upon the shoulders of just one department. Plus marketing theories that...
B2B Video Marketing
Seventy-two percent of B2B buyers say they watch a video while deciding whether to buy. 82% of businesses are investing more in the video. By 2022, it will account for...
Value Based Marketing
Your content should focus on providing value that an employee can bring to their manager or a manager to their executive.The content is so value-driven that it isn’t engaging anymore....
VP of Marketing Job Description
Vice President of Marketing at a SaaS B2B product company (Content Management Software for colleges and universities “Softdocs”) Company description Launched in 1998, 110+ employees (2021). Requirements Define, shape and...
Voice of Customer
https://en.wikipedia.org/wiki/Voice_of_the_customer Do you want to be a company that risks bringing products or services to market without fully understanding what customers need, and why they need it? Are you still...
Features vs Benefits = Proof vs Promise
People may not be able to describe you specific features they need, but they always can tell you what benefits they are seeking. How to sell the benefits, not the...
Content Mapping
What Is Customer Journey Mapping? Content is consumed throughout the customer journey, and an understanding of how and where customers need personalized content is vital to making meaningful improvements to...
Copywriter vs Content writer
Copywriting is sales-driven; content writing is engagement-driven. While both are written for marketing purposes, copywriting has a clearer sales objective, whereas content writing is for branding. Is all writing essentially...
How to Create Pillar and Cluster Content
Pillar content is a single page that broadly covers a particular topic, all aspects of it, and has links to the cluster content. Cluster content is a set of more detailed blog...
How to Implement FAQ Schema
IT companies actively use FAQ Schema to increase the number of clicks from the Google search engine. The key behind the improvement in clicks is a more visible listing in...
Difference Between White Paper and Ebook
“White Paper” or “Ebook” is a booklet that usually can be downloaded from a lead-magnet (so-called gated content ). It’s a landing page where you write down a few bullet points about...
IT Marketing Companies
Are you looking for a company that understands digital marketing for technology providers inside out? IT marketing companies help information technology companies generate leads in the B2B technology space using content...
Technology Buyer Personas for a Software Development company
Questions to Ask When Creating Buyer Personas Introduce your business and what you do there (describe your company and your position there). What challenge were you trying to address? (For...
Keywords for a Software Development Company
Are you trying to find a ready-to-use list of keywords relating to the services of your software development company to launch a successful PPC or organic search campaign? I’ll help you to...