Marketing for IT Companies > Content Marketing for IT Companies > Technology Buyer Personas for a Software Development company

Technology Buyer Personas for a Software Development company

Questions to Ask When Creating Buyer Personas

  • Introduce your business and what you do there (describe your company and your position there).
  • What challenge were you trying to address? (For what projects/services did your company hire us)?
  • What were your goals for this project? 
  • Can you go into detail about the services we provided and the scope of the project?
  • What is the team composition?
  • How did you come to work with us? (How did you select this vendor?)
  • How much have you invested with us?
  • What is the status of our engagement?
  • What evidence can you share that demonstrates the impact of the engagement?  (Can you share any outcomes from the project that demonstrate progress or success? Can you share any information that demonstrates the impact that this project has had on your business?)
  • How did we perform from a project management standpoint? (How effective was the workflow between your team and ours?)
  • What did you find most impressive about us?
  • Are there any areas we could improve?
  • Do you have any advice for potential customers?

CTO buyer persona

Business needs

  • Want to push the product forward as quickly as expected.
  • Need a partner to help onboard new staff members in a quick turnaround.

Hard skills Requirements

  • QAs, DevOps experts, developers.
  • Skilled, experienced across front- and backend development.
  • DevOps team should understand how to deploy using specific technology.
  • Absolutely perfect written English to have a lot of conversations through Slack.
  • Account managers should have a vast wealth of experience and can work in a variety of different projects.

Soft skills Requirements

  • Don’t want to waste resources or spend time interviewing hundreds of people.
  • Don’t want to worry about finding a new developer, want to get someone tomorrow from the team that would be of incredibly high quality.
  • Need motivated developers who can stand up and make changes, take responsibility and ownership over their work, without requirement to direct them every day.
  • New outsourced team should blend incredibly well with an existing in-house team, not distinguish from them.
  • Deliver what asked to provide.
  • Eager to learn.
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Leave a Reply

Your email address will not be published. Required fields are marked *