Users shouldn’t struggle to find what they needed. Be ensure resources are easy to find and that the user journey is clear.
A report from McKinsey, the business consulting firm, found that “those suppliers who provide outstanding digital experiences to their buyers are more than twice as likely to be chosen as a primary supplier than those who provide poor experiences”. “Getting it right” means delivering on the three things buyers value most: speed, transparency, and expertise.
Brand guidelines provide clarity around the direction and consistency of the brand. A visual representation of the value the brand brings to its customers.
A unique, impactful and memorable look and feel, tailored for an enterprise audience.
A consistent visual style across channels.
Accessibility rules should be included to ensure all visual elements of their brand are accessible to all.
https://kanopi.com/blog/how-your-websites-ux-impacts-brand-perception/
https://www.inc.com/peter-roesler/user-experience-will-affect-google-rankings-starting-next-year.html
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