KPIs

Content Marketing KPIs

When hiring a copywriter, it is important to set clear KPI expectations and then monitor their performance. You can even include the KPIs in the offer. It may be helpful...

Digital Marketing KPIs

KPIs indicate if things are going well. A sudden change in the KPI should create an alert and call for further analysis like segmentation. A spike or decline must indicate...

Email Marketing KPIs

What is the goal of your email marketing? You can have more than one goal. To grow a subscriber database. If your focus is on growing the top of your funnel —...