Lead Generation for IT Companies

Lead Generation Goals for IT Companies

A lead generation goal is the total number of potential customers your marketing team should achieve in a given period since they got the necessary resources.  To establish a lead...

Lead Scoring for IT Companies

It’s quite clear that not every lead will become a client, and that every lead can be scored. Lead scoring is the process of assigning points (from negative to positive...

Lead vs Prospect vs Customer

What is a Lead in Sales Cold: Leads who are unfamiliar with your brand, have no opinion on it, or don’t intend to buy anything. You may know their contact information,...