Focus on Core Business

Almost inevitably, the right priority is to build on strengths instead of fixing weaknesses. Imagine two $100 Million markets. You have a 50% market share and do $50 Million in sales in one and have a 5% market share and do $5 Million in sales in the other. Which is a better place for incremental investment? The stronger business. Growing your $50 Million business by 10% is worth ten times as much as growing your $5 Million business by 10%.
What matters and why to your most loyal, core customers? It’s always easier to get your most loyal, core customers to buy more than to get new customers.
Think in terms of how to win with your most loyal, core customers with your strongest products or services in your strongest markets first.
Think about how to connect and communicate with your most important stakeholders internally and externally on the way to connecting and communicating more deeply with your most loyal, core customers.