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- Almost inevitably, the right priority is to build on strengths instead of fixing weaknesses. Imagine two $100 Million markets. You have a 50% market share and do $50 Million in sales in one and have a 5% market share and do $5 Million in sales in the other. Which is a better place for incremental investment? The stronger business. Growing your $50 Million business by 10% is worth ten times as much as growing your $5 Million business by 10%.
- What matters and why to your most loyal, core customers? It’s always easier to get your most loyal, core customers to buy more than to get new customers.
- Think in terms of how to win with your most loyal, core customers with your strongest products or services in your strongest markets first.
- Think about how to connect and communicate with your most important stakeholders internally and externally on the way to connecting and communicating more deeply with your most loyal, core customers.