Marketing for IT Companies > Marketing Strategy > Product Marketing vs Service Marketing

Product Marketing vs Service Marketing

An “IT company” is the umbrella term for a software services company or a software product company.

What is a Software Development Company

Googling for this topic, I discovered that many authors don’t distinguish the difference between software product keywords and software services keywords. The difference matters a lot, however.

A software development company (also known as a custom software development company) is a company that primarily develops software products for different companies (including software product companies). In contrast, a software product company is a company that primarily sells its own software product.

There is a huge difference between promoting software development services and ready-to-use software products.

Why is This Difference Important?

  1. People searching to buy a ready-to-use software product don’t want to wait when the product will be developed.
  2. If you are a software development company, write content primarily about “software development”, not about “software”. It’ll convert visitors into leads much faster.
Keywords for Software Development Company
Keywords for Software Development Company
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