An “IT company” is the umbrella term for a software services company or a software product company.
What is a Software Development Company
Googling for this topic, I discovered that many authors don’t distinguish the difference between software product keywords and software services keywords. The difference matters a lot, however.
A software development company (also known as a custom software development company) is a company that primarily develops software products for different companies (including software product companies). In contrast, a software product company is a company that primarily sells its own software product.
There is a huge difference between promoting software development services and ready-to-use software products.
Why is This Difference Important?
- People searching to buy a ready-to-use software product don’t want to wait when the product will be developed.
- If you are a software development company, write content primarily about “software development”, not about “software”. It’ll convert visitors into leads much faster.