Marketing for IT Companies > Marketing Strategy Archives MarketingForIT > Small Business Marketing Mistakes MarketingForIT

Small Business Marketing Mistakes

  • Companies have a minimum budget of less than $30,000 per year. CEOs expect miracles and dramatic results quickly or from a very limited budget.
  • Companies sell everything to everyone, and can’t identify their target market.
  • CEOs are hard to reach, not engage, and cancel appointments repeatedly.
  • CEOs don’t know what they want or are fishing for information.
  • CEOs don’t have a vision for how the agency can fit into their hobby business.
  • CEOs practice “hurry up and wait”.
  • CEOs who believe they need 100 blog posts but are not sure exactly why.
  • CEOs who just want a “copywriter” for one project, not thinking of the bigger picture of how content affects marketing/sales, don’t have a plan for the content that is created
  • People who “have one person” for design and web development

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