Marketing for IT Companies > Market Research > Best Countries to Outsource Development: SEO-based Country...

Best Countries to Outsource Development: SEO-based Country Awareness Index

Be there where your customers are looking for you. It’s easier to win them because there is no need to overcome one more sales objection from your prospect regarding your location.

What is the best country to outsource software development from the point of view of a US-based company representative? Different stakeholders say different things. Every cook praises his own broth. By following the rule “to know what people really think, pay regard to what they do”, let’s analyze… the search queries.

Key Takeaways

  • American companies prefer to outsource software development in the USA (36%);
  • India is the most known offshore software development destination among clients from the US (18%);
  • Ukraine ranks as the number 3 in this listing (5%). Compare, for example, with its neighbour country Belarus that holds only 0.39%.

Country

Keywords

Avg. monthly searches (summed)

Country's brand awareness by share of search

usa

software development company usa, custom software development company usa, software development usa, custom software development usa, software developers usa, software development services usa, custom software development services usa

1880/5170

36.36%

india

software development company india, software developers india, custom software development company India, software development India, software development outsourcing India, custom software development India, offshore software development company India, custom software development services India, software development services India, offshore software development services India, offshore software development India, offshore software developers India, software development outsourcing company India, custom software developers india

970/5170

18.76%

ukraine

software development company ukraine, software development ukraine, offshore software development ukraine, software development outsourcing ukraine, offshore software development company ukraine, custom software development ukraine, software development outsourcing company ukraine, software development services ukraine

270/5170

5.22%

australia

software development company australia, software developers australia, software development australia, software development services australia, offshore software development australia, custom software development australia

140/5170

2.71%

uk

software development company uk, software development uk, software developers uk, custom software developers uk, custom software development uk, custom software development company uk, offshore software development uk, software development services uk, custom software development services uk, software development outsourcing uk

140/5170

2.71%

canada

software developers canada, software development company canada, software development canada, custom software development canada, software development services canada, custom software development company canada

130/5170

2.51%

poland

software development poland, software developers poland, custom software development poland, offshore software development poland, software development company poland, software development outsourcing poland

130/5170

2.51%

romania

software development romania, custom software development romania, custom software development company romania, offshore software development romania, software development company romania, software development outsourcing romania, software development services romania

120/5170

2.32%

eastern europe

software development eastern europe, software development company eastern europe, software developers eastern europe, software development outsourcing eastern europe

110/5170

2.13%

singapore

software development company singapore, custom software development singapore, software developers singapore, custom software development company singapore, software development singapore, software development services singapore

110/5170

2.13%

europe

software development company europe, software development europe, custom software development europe

70/5170

1.35%

philippines

custom software development philippines, offshore software development philippines, software developers philippines, software development philippines, software development company philippines, software development outsourcing philippines, software development services philippines

70/5170

1.35%

costa rica

software development costa rica, software development outsourcing costa rica

60/5170

1.16%

china

software development china, software developers china, offshore software development china, software development company china, software development outsourcing china

50/5170

0.97%

ireland

custom software development ireland, software developers ireland, software development ireland, software development company ireland, software development outsourcing ireland

50/5170

0.97%

sri lanka

software development sri lanka, software development company sri lanka, software developers sri lanka

50/5170

0.97%

vietnam

software development vietnam, custom software development vietnam, offshore software development vietnam, software development company vietnam

50/5170

0.97%

kenya

software developers kenya, software development kenya

40/5170

0.77%

south africa

custom software development south africa, software developers south africa, software development south africa, software development company south africa

40/5170

0.77%

bangladesh

offshore software development company bangladesh, software development Bangladesh, software development company bangladesh

30/5170

0.58%

germany

software development germany, software development company germany

30/5170

0.58%

israel

software developers israel, software development israel, software development company israel

30/5170

0.58%

malaysia

custom software development malaysia, software development malaysia, software development company malaysia

30/5170

0.58%

new zealand

software developers new zealand, software development new zealand, software development company new zealand

30/5170

0.58%

pakistan

software developers pakistan,software development pakistan,software development company pakistan,offshore software development pakistan

30/5170

0.58%

uae

software development company uae, software development uae

30/5170

0.58%

argentina

software development company argentina, software development argentina

20/5170

0.39%

belarus

offshore software development belarus, software development belarus, software development company belarus

20/5170

0.39%

bulgaria

software development bulgaria, software development outsourcing bulgaria

20/5170

0.39%

colombia

software development colombia, offshore software development colombia

20/5170

0.39%

egypt

software development egypt, custom software development egypt

20/5170

0.39%

estonia

software development company estonia, software development estonia

20/5170

0.39%

indonesia

software development indonesia, software development company indonesia

20/5170

0.39%

jordan

custom software development jordan, software development company jordan

20/5170

0.39%

mexico

software developers mexico, software development mexico

20/5170

0.39%

nepal

software development nepal, software development company nepal

20/5170

0.39%

russia

offshore software development russia, software development russia

20/5170

0.39%

slovakia

software development slovakia,software development company slovakia

20/5170

0.39%

thailand

software development thailand, software development outsourcing thailand

20/5170

0.39%

bahrain

software development company bahrain, software development bahrain

10/5170

0.19%

brazil

software development outsourcing brazil

10/5170

0.19%

finland

software development finland

10/5170

0.19%

france

software development france

10/5170

0.19%

ghana

software development ghana

10/5170

0.19%

japan

software development japan

10/5170

0.19%

kuwait

software development kuwait, software development company kuwait

10/5170

0.19%

latvia

software development latvia, software development company latvia

10/5170

0.19%

lebanon

software development lebanon

10/5170

0.19%

malta

software development malta

10/5170

0.19%

morocco

software development morocco

10/5170

0.19%

netherlands

software development netherlands, software development company netherlands

10/5170

0.19%

nigeria

software development nigeria

10/5170

0.19%

norway

software development norway

10/5170

0.19%

portugal

software development portugal

10/5170

0.19%

qatar

software development qatar

10/5170

0.19%

saudi arabia

software development saudi arabia

10/5170

0.19%

serbia

software development serbia, software development company serbia

10/5170

0.19%

sweden

software development sweden

10/5170

0.19%

switzerland

software development switzerland

10/5170

0.19%

zambia

software development zambia

10/5170

0.19%

zimbabwe

software development zimbabwe

10/5170

0.19%

austria

software development austria

0

0.00%

croatia

software development company croatia

0

0.00%

cyprus

software development cyprus

0

0.00%

mauritius

software development mauritius

0

0.00%

slovenia

software development company slovenia

0

0.00%

Methodology

  • 78% of people today use a search engine to do searches for services. That’s why we can use the historical data from search engines to detect trends.
  • Google’s Keyword Planner (KPT) tool was used to get search volume, narrowed by location (the USA). The available data represents the period “September 1, 2020 – August 31, 2021”.  
  • The finite list of keywords includes:
    – “software developers”, “custom software developers”, “offshore software developers”,
    – “software development”, “custom software development”, “offshore software development”,
    – “software development company”, “custom software development company”, “offshore software development company”,
    – “software development services”, “custom software development services”, “offshore software development services”,
    -“software development outsourcing”.
  • All existing country names were added as “country modifiers” to each keyword from the cluster. 
  • The average number of searches of each combination (keyword+country) per month (search volume) was summed after grouping the selected keywords by country’s cluster.    
  • If no data were provided (marked as “-” sign in the KPT), such combinations were not included. However, data with “0” were included to highlight the seasonality.

Cluster

Country modifier

Keyword

Avg. monthly searches

Top of page bid (low range), USD Per Click

Top of page bid (high range), USD Per Click

Competition/indexed value

offshore software development company

india

offshore software development company india

50

33.47

950.00

Low/20

offshore software development

ukraine

offshore software development ukraine

30

61.00

549.66

Low/31

software development

poland

software development poland

70

10.57

525.31

Low/30

software development

bulgaria

software development bulgaria

10

2.39

496.58

High/71

software development company

ukraine

software development company ukraine

90

14.15

468.97

Low/8

software developers

poland

software developers poland

20

12.12

467.54

Medium/37

software development

europe

software development europe

30

39.75

453.59

Low/25

software development

belarus

software development belarus

10

8.10

422.45

Low/21

software development

ukraine

software development ukraine

70

11.61

299.69

Low/25

software development

mexico

software development mexico

10

16.50

175.00

Medium/60

software development

romania

software development romania

70

11.36

174.24

Low/9

software development outsourcing

india

software development outsourcing india

90

17.59

126.40

Low/32

software development company

germany

software development company germany

10

52.27

75.46

Low/31

software developers

mexico

software developers mexico

10

9.00

73.58

Medium/63

software developers

usa

software developers usa

20

9.07

69.84

Low/16

software development

india

software development india

90

12.67

62.67

Low/19

custom software development

india

custom software development india

50

8.36

60.25

Low/14

software developers

singapore

software developers singapore

20

5.25

58.34

Low/21

software developers

india

software developers india

140

9.29

57.40

Medium/38

software development company

usa

software development company usa

1600

18.08

56.47

Low/20

software development company

india

software development company india

320

13.82

54.07

Low/22

software developers

philippines

software developers philippines

10

6.01

52.34

Medium/51

custom software development company

usa

custom software development company usa

110

15.90

50.00

Low/9

custom software development services

india

custom software development services india

40

23.47

47.15

Low/20

software development

usa

software development usa

70

13.10

43.03

Low/13

custom software development company

india

custom software development company india

110

20.61

40.00

Low/15

software development company

australia

software development company australia

70

14.78

40.01

Low/29

software development company

israel

software development company israel

10

19.54

40.64

Medium/36

software developers

china

software developers china

10

15.00

39.04

High/71

software development company

canada

software development company canada

40

11.12

39.97

Low/23

software development company

uk

software development company uk

40

19.63

37.50

Medium/40

software development

eastern europe

software development eastern europe

50

16.64

33.73

Low/20

software developers

uk

software developers uk

20

4.41

31.56

Medium/40

software developers

pakistan

software developers pakistan

10

15.00

30.91

High/90

software development

costa rica

software development costa rica

40

9.00

28.80

Low/22

software development company

south africa

software development company south africa

10

7.03

27.81

Low/32

software development

philippines

software development philippines

10

7.26

26.76

Medium/39

software development company

philippines

software development company philippines

10

8.97

26.84

Medium/41

software development company

pakistan

software development company pakistan

10

12.90

25.00

Medium/62

software development

vietnam

software development vietnam

20

8.12

24.43

Low/25

software development

china

software development china

10

10.71

23.84

Low/31

software development

uk

software development uk

30

8.43

22.77

Low/16

software developers

canada

software developers canada

40

5.13

18.79

Medium/36

software developers

kenya

software developers kenya

30

9.01

16.23

Medium/54

software developers

australia

software developers australia

20

6.95

15.00

Low/22

software developers

new zealand

software developers new zealand

10

2.25

9.18

Low/19

software development

bangladesh

software development bangladesh

10

2.57

8.44

Medium/57

custom software developers

india

custom software developers india

10

Low/0

custom software developers

uk

custom software developers uk

10

no data

custom software development

usa

custom software development usa

50

Low/18

custom software development

singapore

custom software development singapore

20

Low/7

custom software development

australia

custom software development australia

10

Low/0

custom software development

canada

custom software development canada

10

Low/0

custom software development

egypt

custom software development egypt

10

Low/0

custom software development

europe

custom software development europe

10

no data

custom software development

ireland

custom software development ireland

10

no data

custom software development

jordan

custom software development jordan

10

Low/0

custom software development

malaysia

custom software development malaysia

10

no data

custom software development

philippines

custom software development philippines

10

Low/0

custom software development

poland

custom software development poland

10

Low/0

custom software development

romania

custom software development romania

10

Low/25

custom software development

south africa

custom software development south africa

10

no data

custom software development

uk

custom software development uk

10

Low/11

custom software development

ukraine

custom software development ukraine

10

Low/24

custom software development

vietnam

custom software development vietnam

10

no data

custom software development company

canada

custom software development company canada

10

Low/29

custom software development company

romania

custom software development company romania

10

Low/0

custom software development company

singapore

custom software development company singapore

10

no data

custom software development company

uk

custom software development company uk

10

no data

custom software development services

usa

custom software development services usa

10

Medium/40

custom software development services

uk

custom software development services uk

0

no data

offshore software developers

india

offshore software developers india

10

no data

offshore software development

australia

offshore software development australia

10

no data

offshore software development

belarus

offshore software development belarus

10

Low/14

offshore software development

china

offshore software development china

10

Low/0

offshore software development

colombia

offshore software development colombia

10

Low/0

offshore software development

india

offshore software development india

10

Low/11

offshore software development

philippines

offshore software development philippines

10

Low/15

offshore software development

poland

offshore software development poland

10

High/100

offshore software development

romania

offshore software development romania

10

Low/0

offshore software development

russia

offshore software development russia

10

Low/0

offshore software development

uk

offshore software development uk

10

no data

offshore software development

vietnam

offshore software development vietnam

10

Low/10

offshore software development

pakistan

offshore software development pakistan

0

no data

offshore software development company

ukraine

offshore software development company ukraine

20

Low/23

offshore software development company

bangladesh

offshore software development company bangladesh

10

no data

offshore software development services

india

offshore software development services india

10

10

Low/14

software developers

eastern europe

software developers eastern europe

20

Low/1

software developers

ireland

software developers ireland

10

Low/0

software developers

israel

software developers israel

10

no data

software developers

south africa

software developers south africa

10

Low/14

software developers

sri lanka

software developers sri lanka

10

no data

software development

australia

software development australia

20

Low/11

software development

canada

software development canada

20

Low/6

software development

germany

software development germany

20

Low/0

software development

sri lanka

software development sri lanka

20

Low/0

software development

argentina

software development argentina

10

Medium/57

software development

colombia

software development colombia

10

Medium/57

software development

egypt

software development egypt

10

no data

software development

estonia

software development estonia

10

Medium/43

software development

finland

software development finland

10

no data

software development

france

software development france

10

no data

software development

ghana

software development ghana

10

Low/0

software development

indonesia

software development indonesia

10

Low/19

software development

ireland

software development ireland

10

High/93

software development

israel

software development israel

10

Low/0

software development

japan

software development japan

10

Low/3

software development

kenya

software development kenya

10

Low/29

software development

kuwait

software development kuwait

10

no data

software development

latvia

software development latvia

10

no data

software development

lebanon

software development lebanon

10

Low/25

software development

malaysia

software development malaysia

10

no data

software development

malta

software development malta

10

Low/0

software development

morocco

software development morocco

10

Low/0

software development

nepal

software development nepal

10

Medium/43

software development

netherlands

software development netherlands

10

Low/21

software development

new zealand

software development new zealand

10

Medium/48

software development

nigeria

software development nigeria

10

Medium/50

software development

norway

software development norway

10

Low/0

software development

pakistan

software development pakistan

10

Medium/48

software development

portugal

software development portugal

10

High/71

software development

qatar

software development qatar

10

no data

software development

russia

software development russia

10

Low/0

software development

saudi arabia

software development saudi arabia

10

no data

software development

serbia

software development serbia

10

no data

software development

singapore

software development singapore

10

Low/0

software development

slovakia

software development slovakia

10

no data

software development

south africa

software development south africa

10

no data

software development

sweden

software development sweden

10

no data

software development

switzerland

software development switzerland

10

no data

software development

thailand

software development thailand

10

no data

software development

uae

software development uae

10

no data

software development

zambia

software development zambia

10

no data

software development

zimbabwe

software development zimbabwe

10

no data

software development

austria

software development austria

0

no data

software development

bahrain

software development bahrain

0

no data

software development

cyprus

software development cyprus

0

no data

software development

mauritius

software development mauritius

0

no data

software development company

singapore

software development company singapore

50

Low/5

software development company

europe

software development company europe

30

Low/

software development company

eastern europe

software development company eastern europe

20

Low/

software development company

sri lanka

software development company sri lanka

20

Low/3

software development company

uae

software development company uae

20

Low/

software development company

argentina

software development company argentina

10

High/86

software development company

bahrain

software development company bahrain

10

no data

software development company

bangladesh

software development company bangladesh

10

Low/7

software development company

china

software development company china

10

Low/19

software development company

estonia

software development company estonia

10

Low/0

software development company

indonesia

software development company indonesia

10

Low/0

software development company

ireland

software development company ireland

10

Low/0

software development company

jordan

software development company jordan

10

no data

software development company

malaysia

software development company malaysia

10

Low/12

software development company

nepal

software development company nepal

10

Medium/36

software development company

new zealand

software development company new zealand

10

High/100

software development company

poland

software development company poland

10

Low/9

software development company

romania

software development company romania

10

Low/8

software development company

slovakia

software development company slovakia

10

no data

software development company

vietnam

software development company vietnam

10

Low/1

software development company

belarus

software development company belarus

0

no data

software development company

croatia

software development company croatia

0

no data

software development company

kuwait

software development company kuwait

0

no data

software development company

latvia

software development company latvia

0

no data

software development company

netherlands

software development company netherlands

0

no data

software development company

serbia

software development company serbia

0

no data

software development company

slovenia

software development company slovenia

0

no data

software development outsourcing

ukraine

software development outsourcing ukraine

30

Low/25

software development outsourcing

costa rica

software development outsourcing costa rica

20

Low/9

software development outsourcing

eastern europe

software development outsourcing eastern europe

20

Low/19

software development outsourcing

brazil

software development outsourcing brazil

10

Low/4

software development outsourcing

bulgaria

software development outsourcing bulgaria

10

no data

software development outsourcing

china

software development outsourcing china

10

no data

software development outsourcing

ireland

software development outsourcing ireland

10

no data

software development outsourcing

philippines

software development outsourcing philippines

10

Low/24

software development outsourcing

poland

software development outsourcing poland

10

no data

software development outsourcing

romania

software development outsourcing romania

10

Low/29

software development outsourcing

thailand

software development outsourcing thailand

10

no data

software development outsourcing

uk

software development outsourcing uk

0

no data

software development outsourcing company

india

software development outsourcing company india

10

Low/14

software development outsourcing company

ukraine

software development outsourcing company ukraine

10

no data

software development services

india

software development services india

30

Low/10

software development services

usa

software development services usa

20

Low/13

software development services

australia

software development services australia

10

Low/0

software development services

canada

software development services canada

10

no data

software development services

philippines

software development services philippines

10

Low/0

software development services

uk

software development services uk

10

Low/0

software development services

ukraine

software development services ukraine

10

no data

software development services

romania

software development services romania

0

no data

software development services

singapore

software development services singapore

0

no data

Methodology Limitations

  • We don’t know whether the selected keywords were entered into Google search engine by potential clients of software development companies or job seekers, or market researchers. 
  • We don’t know whether Google provides information about the real location of users as we requested (i.e. the USA), or these data may be contaminated by VPN location changers. 
  • The selected list of keywords isn’t exhaustive that’s why the results may distort the real picture.

Methodology Advantages

  • Uniformity. We use the same keywords in conjuction with each country. It allowed us to remove the focus from absolute values (average search volume of separate words) to relative values (share of search) to get more or less objective picture of country’s brand awareness among users from the USA;
  • Wider applicability. You can use the same methodology to understand country’s brand awareness among users from other countries who seek to outsource their development needs, such as the UK or Israel.
  • Reproducibility. You can get the same results using this methodology and tools (Google Keyword Planner), taking into account the seasonality.

Application of results

  • If you are an outsourcing software development company that targets the USA market, some or many of your deals may fail due to the absence of the office in the USA.
  • If you are an offshore software development company that targets the USA market but isn’t located in India or Ukraine, you need to put more effort into proving that the location of your company is not an issue to be taken into account deciding whether to close the deal or not. 
  • If the location is not your competitive advantage, your should strengthen your positioning based on other grounds.
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