Marketing for IT Companies > Strategic Audit > Key Issues for Marketing Plan

Key Issues for Marketing Plan

Key Strategic Challenges or Internal Resource Issues

Key Issues are issues identified from the Strategic Audit audit that shape the content of your Marketing Plan. In plain English, the issues are the things you are going to spend most of your time on to drive Competitive Advantage. The issues will be a mix of internal resource issues and external market issues and maybe offensive addressing opportunities or defensive dealing with threats.

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