Strategic Audit

Key Issues for Marketing Plan

Key Strategic Challenges or Internal Resource Issues Key Issues are issues identified from the Strategic Audit audit that shape the content of your Marketing Plan. In plain English, the issues...


Internal Strengths (SWOT section): Internal Weaknesses (SWOT section): External Opportunities (SWOT section): Strengths-Opportunities Strategic Initiatives (TOWS section): Weaknesses-Opportunities Strategic Initiatives (TOWS section): External Threats (SWOT section):