Key Strategic Challenges or Internal Resource Issues Key Issues are issues identified from the Strategic Audit audit that shape the content of your Marketing Plan. In plain English, the issues...
Internal Strengths (SWOT section):1.2.3.4. Internal Weaknesses (SWOT section): 1.2.3.4. External Opportunities (SWOT section): 1.2.3.4. Strengths-Opportunities Strategic Initiatives (TOWS section):1.2.3.4. Weaknesses-Opportunities Strategic Initiatives (TOWS section): 1.2.3.4. External Threats (SWOT section): 1.2.3.4....
The goal of the Marketing Strategy is to create a Competitive Advantage based “on the firm’s distinctive resources” (Hamel and Prahalad, 1994. Cited in Hooley et al, 2020, p146) or,...