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Marketing Plan Objectives Examples

The RACE framework (Smart Insights) provides a structured approach to formulate marketing objectives.

REACH MARKETING ACTIVITIES

Objective: drive visits to your main site. Tactics: build awareness of a brand, its services on other websites and in offline media

ACT MARKETING ACTIVITIES

Objective – generate leads. Tactics: persuade site visitors or prospects to take the next step (defined for each business)

CONVERT MARKETING ACTIVITIES

Objective – increase sales.  Tactics: getting your audience to take the vital next step which turns them into paying customers

ENGAGE MARKETING ACTIVITIES

Objective – build customer advocacy. Tactics: collect feedback.

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