List of Marketing Strategies

Growth Strategies (Ansoff’s Matrix)

These strategies focus on product and market expansion options​

• Market Development (new market, old product)
• Product Development (new product, old market)
• Market Penetration (old product, old market)
• Diversification (new product, new market)

More Market Share = >Market Penetration

• To increase awareness (and “market share”), increase SOV (ad spending % compared to all competitors + social media interactions % compared to all competitors, use track mentions tools like Brandwatch, Awario, etc.). To increase SOV, dominate in the marketing channel. If competitors are already there – challenge them or find other marketing channel, where their activity is low (to get higher ROI).