It’s usually better to have as clean of a URL as possible. And for that reason, in most cases, I would not add /blog/ to your URLs. If you are really trying to rank your website for the keyword “blog”, then this might be an acceptable practice to add /blog/ to your URLs. Allowing the blog posts to have cleaner URLs without the directory could incentivize users to write more. It could also allow you to have a higher click-through rate on Google.
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Vlad Kazankov
I am the CMO. As a CEO-type thinker, I partner closely with executive leadership, sales, and delivery.
I hold a master’s degree in journalism with a focus on print media. What I love best of all is to explain, in layman’s terms, which specific technologies can help improve which exact business processes and how exactly.
In 2025, I earned the CIM Level 6 Diploma in Professional and Digital Marketing from the Chartered Institute of Marketing, which is the practical equivalent of a bachelor’s degree in marketing.
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