Few-Shot Prompting with Claude Sonnet 4 There’s only one thing that drives me crazy about content creation today. AI detection tools:) I’ve tried all the popular humanizers. There are tons...
In this article, we’ll analyze the concept of “marketing messaging”. Messaging is the combination of words (language, terminology, and key phrases), structure (order and hierarchy), framing (angle or lens), format...
Storytelling captures attention and builds emotional connections. The story may hook viewers, and deepens their feeling for the brand. In marketing there’s usually a second act: you turn that emotional...
1. GOALS. Content Marketing Goals 2. AUDIENCE. Characteristics of the Key Target Audience Segment the audience based on insights: Messaging are relevant and drives engagement and action if: 3. MESSAGE....
Originally built for big YouTube strategies. By integrating these elements, campaigns extend their lifecycle. Hero Content (Big Idea) Example Hub Content (Build Relationship) Examples Hygiene/Help Content (Addressing needs) Examples Example...
Reach, Act, Convert and Engage There are many different customer journey models. The simplest is Smart Insight’s RACE Planning Framework. 4 stages (both B2C and B2B): Reach, Act, Convert and Engage. Reach Search engines, social networks,...
A mix of traditional advertising (outbound marketing) and inbound marketing (content marketing is a cornerstone) is recommended. What is Inbound marketing Common tactics of Inbound marketing #1 SEO What is the goal?...
Here is the note about how the content marketing workflow should be, from strategy to publishing. Universal content-creating marketing workflow: If it’s set up well, it’s a real chance to...
https://howthefxck.substack.com/p/publishing-velocity-the-1-seo-strategy The #1 Lever To Get The Fastest SEO Results https://blog.coremedia.com/blog/what-is-high-velocity-marketing https://www.searchenginejournal.com/content-velocity-what-it-is-how-to-calculate-it-why-you-should-care/382710/ Content ‘Velocity’ Is More Important Than Quality Modernizing Government Digital Strategies: Let’s Get “Phygital” https://flyingcatmarketing.com/case-study/b2c-seo-case-study/ https://medium.com/the-book-mechanic/how-i-published-28-articles-in-april-and-got-500-bonus-from-medium-216e69710420 Sharing the...
Only 42% of B2B marketers say they measure the ROI of content marketing.
To scale your content marketing, do what restaurant chefs do: Create systems and processes that let you deliver delicious content no matter who is involved in creating and distributing it....
Seventy-two percent of B2B buyers say they watch a video while deciding whether to buy. 82% of businesses are investing more in the video. By 2022, it will account for...
Your content should focus on providing value that an employee can bring to their manager or a manager to their executive.The content is so value-driven that it isn’t engaging anymore....
https://en.wikipedia.org/wiki/Voice_of_the_customer Do you want to be a company that risks bringing products or services to market without fully understanding what customers need, and why they need it? Are you still...
People may not be able to describe you specific features they need, but they always can tell you what benefits they are seeking. How to sell the benefits, not the...
What Is Customer Journey Mapping? Content is consumed throughout the customer journey, and an understanding of how and where customers need personalized content is vital to making meaningful improvements to...
Copywriting is sales-driven; content writing is engagement-driven. While both are written for marketing purposes, copywriting has a clearer sales objective, whereas content writing is for branding. Is all writing essentially...
“White Paper” or “Ebook” is a booklet that usually can be downloaded from a lead-magnet (so-called gated content ). It’s a landing page where you write down a few bullet points about...
Questions to Ask When Creating Buyer Personas Introduce your business and what you do there (describe your company and your position there). What challenge were you trying to address? (For...