Content Marketing for IT Companies

Content marketing is about creating and distributing content. Before writing a single piece of content, you need a content strategy. Not without audience research (Audience Before Content or ABC).

 

Content Publishing Velocity

https://howthefxck.substack.com/p/publishing-velocity-the-1-seo-strategy https://contentdistribution.com/fastest-seo-results/ https://blog.coremedia.com/blog/what-is-high-velocity-marketing https://www.searchenginejournal.com/content-velocity-what-it-is-how-to-calculate-it-why-you-should-care/382710/ Content ‘Velocity’ Is More Important Than Quality Modernizing Government Digital Strategies: Let’s Get “Phygital” The Simple Strategy We Used To Help This B2C Company Increase Organic...

How to Scale Content Marketing

To scale your content marketing, do what restaurant chefs do: Create systems and processes that let you deliver delicious content no matter who is involved in creating and distributing it....

B2B Video Marketing

Seventy-two percent of B2B buyers say they watch a video while deciding whether to buy. 82% of businesses are investing more in the video. By 2022, it will account for...

Value Based Marketing

Your content should focus on providing value that an employee can bring to their manager or a manager to their executive.The content is so value-driven that it isn’t engaging anymore....

Voice of Customer

https://en.wikipedia.org/wiki/Voice_of_the_customer Do you want to be a company that risks bringing products or services to market without fully understanding what customers need, and why they need it? Are you still...
Content mapping

Content Mapping

What Is Customer Journey Mapping? Content is consumed throughout the customer journey, and an understanding of how and where customers need personalized content is vital to making meaningful improvements to...
Copywriter VS Content Writer

Copywriter vs Content writer

Copywriting is sales-driven; content writing is engagement-driven. While both are written for marketing purposes, copywriting has a clearer sales objective, whereas content writing is for branding. Is all writing essentially...
Difference Between White Paper and Ebook

Difference Between White Paper and Ebook

“White Paper” or “Ebook” is a booklet that usually can be downloaded from a lead-magnet (so-called gated content ). It’s a landing page where you write down a few bullet points about...
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