SEO for ChatGPT For Lead Generation

• Optimizing for LLM is going to be a must-have skill for SEO
• For marketers and content creators: shift toward content that actively supports learning, problem-solving, and creative tasks (Brenna Kelly, SEMRUSH) 
• ChatGPT has become a prominent traffic source for academic and educational content (Semrush)
• ChatGPT shows higher representation among students and younger users compared to Google’s broader demographic distribution (Semrush)
• listicle articles tend to perform quite well (Chris Long, VP of Marketing at Go Fish)
• сreate your own article to influence the response (Chris Long, VP of Marketing at Go Fish)
• in the past we looked at crawlability, indexability and rankability, now add Retrievability: make sure that core information about brands is available, accessible and prioritized for LLMs. What works is having content in search engines, websites and knowledge graph entities that form part of the training data (Crystal Carter, Head of SEO Communications at Wix Studio)
• optimize for SearchGPT, but don’t measure it by the amount of referral traffic it drives – it’s a branding channel (Michael King, Founder and CEO at iPullRank)
• Semrush provides AI toolkit to analyze brand’s current sentiment, competitors, and opportunities on AI platforms like ChatGPT and Perplexity

Further reading
https://www.semrush.com/blog/chatgpt-search-insights/
https://www.semrush.com/blog/chatgpt-search/
https://searchengineland.com/seo-for-chatgpt-search-4-key-observations-449001
https://hbr.org/2024/05/how-marketers-can-adapt-to-llm-powered-search
https://ahrefs.com/blog/llm-optimization/
https://firstpagesage.com/seo-blog/searchgpt-optimization-2025-guide/